Why Paper Type Matters
The paper you choose affects how your printed piece looks, feels, and performs. A business card on the wrong stock looks cheap. A brochure on the right stock feels premium.
Uncoated (Bond / Normal) Paper
This is everyday paper. It has no coating, so it absorbs ink, giving a natural, matte look. It is easy to write on, which makes it great for letterheads, notepads, and forms.
Common GSM range: 70-120 GSM
Best for: Letterheads, envelopes, notepads, prescription pads, internal forms
Coated (Couche) Paper
Couche paper has a thin clay coating that gives it a smooth, polished surface. It comes in two finishes: gloss (shiny, vibrant colors) and matte (smooth but non-reflective, elegant feel). The coating prevents ink from being absorbed, so colors are sharper and photos look stunning.
Common GSM range: 115-350 GSM
Best for: Business cards, brochures, flyers, product catalogs, menus, book covers
Cardboard / Board Stock
Cardboard is thick, rigid material used for packaging, product boxes, and heavy-duty printed items. It comes in various types: duplex board (white one side, gray the other), triplex (white both sides), and corrugated (with a fluted middle layer for shipping boxes).
Common GSM range: 250-600+ GSM
Best for: Product packaging, gift boxes, rigid folders, display stands, point-of-sale materials
How to Choose
Ask yourself: Will people write on it? (Uncoated.) Does it need to look premium with vivid photos? (Couche.) Does it need to be sturdy and protective? (Cardboard.) When in doubt, ask us. At Forme, we will send you paper samples so you can feel the difference before committing.